Why Your Website Needs to Be Mobile Friendly

There are over a billion websites throughout the internet. And small, medium, and large businesses are using the internet to market their business online.

You simply cannot deny that internet marketing has taken the world by storm and that it has changed marketing as we know it.

But with all these businesses that are utilizing internet marketing, one thing that is very important to a business having online success is having a mobile friendly website.

Now you might be asking: “What does mobile friendly mean?” Well not to worry, because this article will tell you everything you need to know about your site being mobile friendly, and how key it is for your business.

Plenty of Mobile Users

 

A number of mobile users online is huge (millions) and there are more mobile users using the internet than desktop users.  As you can see, there is a great market for mobile marketing.

 

And if your site is mobile friendly, you can probably already see how this is a great benefit for your business/brand.

And even though a number of mobile users surfing the web is big now, mobile usage is growing bigger every year, thus increasing the market for mobile marketing.

Big, medium, and small business are already using mobile marketing and have mobile friendly websites to cater to mobile users, so implementing this marketing strategy into your business is crucial.

More mobile users on the internet than desktops – ComScore

User Experience for Mobile Users

Now if you are a mobile user, then you’ve most likely gone into websites that are not optimized for mobile use. When a website isn’t mobile friendly, the mobile user’s experience on the website is poor because:

• The website is slow to load on the mobile device (eg. large images).
• The page is not formatted for mobile use, which makes it hard to navigate.
• It’s hard to read and browse the web page (eg. text to small to read).

As you can see, this isn’t a pleasant experience. And if the person does not enjoy browsing your website what do you think they will do? Yes, they will leave your website and go elsewhere (which I’m pretty sure you don’t want).

However if your website was mobile friendly, then these issues would not occur and your potential customer would enjoy browsing your website.

Increased SEO

Now this is where Google comes in. Google encourages sites to be mobile friendly (because they offer better user experience for mobile devices) and with this comes a benefit which is: SEO.

When your site is mobile friendly, it will improve your website’s SEO (Search Engine Optimization), in turn allowing you site to rank higher on Google and other search engines. Improved SEO will allow more online users to see your website when they search for keywords that are relevant to your website.

You’ve Got Competition

With a business, you will almost always have competition. So say if your website wasn’t mobile friendly but your competition was, then your competitors will have the upper hand because they are offering a greater user experience for people using a mobile device.

Of course, this isn’t what you would want, so investing in mobile marketing and having a mobile friendly site is what you need when it comes to marketing your business online.

TEStING  If Your Site Is Mobile Friendly

 

So you know that your website has to be mobile friendly, but how do you know if it is mobile friendly or not?

Not to worry, this is the process to test if your site is mobile friendly.

Google Developers Mobile-Friendly Test – This tool by Google will analyze your website and will tell you if your website is or isn’t mobile friendly.

All that you must do is input the URL of your website then click the blue analyze button, this will then run the tests and will tell you the results of the website that you’ve analyzed (will tell you if your site is mobile friendly or not).

 

A Mobile Friendly Website

Not a Mobile Friendly Website

Making Your Website Mobile Friendly

Now if you’ve taken the test and found out that your site isn’t mobile friendly, what to do now? It’s time to change that and get your website ready for mobile!

Let’s see what we’ve gone over so far:

1. How large the amount of mobile usage is.
2. How being mobile friendly provides a great user experience for mobile users.
3. How it helps your sites SEO.
4. How it affects you and your competitors.
5. And how to find out of your website is mobile friendly.

Now it’s time to find out how you can make your site mobile friendly too! 🙂

You need to have a mobile conversion of your site, and an easy way to get that done is by using a mobile conversion service such as ICAN GoMobile!

What this will do is convert your current website to a mobile-friendly website, which allows mobile users to browse your website with ease.

With a mobile friendly site, both you and people browsing your website with a mobile device are happy because they get a good user experience, and you get higher conversion rates (people turning into customers) due to your the easy to navigate  site! Being mobile friendly makes a big difference for your businesses website.

CONCLUSION

With a mobile friendly site, you can certainly see how it helps businesses when it comes to marketing online.

Mobile marketing is something all businesses should use for their marketing strategies because it’s key and highly effective.

 

What do you think about mobile marketing and having a mobile friendly website? Is it a marketing strategy you’re already using for your business? Please let me know by leaving a comment about this topic below. I would love to hear your thoughts!

November 11, 2015July 24, 2016 by Benjamin Carter-Riley Categories: Internet Marketing, Mobile MarketingTags: mobile friendly, mobile optimzation, websites 10 Comments