Why It’s Very Important to Be Active on Social Media

If you use social media for business, then having an active social media profile is key in order to get optimal results.

The more work you put into social media, the more you’ll get out of it. The benefits of using social media make it essential for any business to use for marketing.

In turn, by not having an active social media profile, you are actually missing out on business!

Since social media essential for internet marketing, let’s go into the reasons why it’s so important to keep it active.

Speech Bubbles


Increase Engagement

Having  an active social media profile gives you more engagement with your audience.

The reason for this is, if you’re frequently posting on social media then you are keeping your target audience up to date with your business.

With an active social media channel (posting often), you’ll increase your reach & interaction much more than if you were not active.

This allows you to build you social media engagement with your followers (by interacting and communicating with them).

By not keeping your social media active, you decrease the amount of engagement that you have.

Think about it, if you are a social media user, would you be invested/interested in a brand/business that hasn’t posted on social media for months?

Probably not, and that’s because you’re not seeing regular updates or posts from the company that you are following on social media.

This is why being active on social media will skyrocket your engagement!


Grow Your Audience

By default, being active on social media will grow your audience because you’re posting regular content that your target market is interested in.

But if you don’t have recent content on your profile, then you’ll find that you won’t be gaining a number of followers to grow your target audience.

So that we keep our social media channels active to gain engaged users to follow your businesses content.


Build Brand Trust

I don’t know about you, but one thing I like to look at when it comes to a businesses reputation is its social media profile.

And if I find that it’s inactive, has zero engagement, and has no up to date content then I see that it doesn’t have a positive outlook on the brand.

However, if you have a strong social media profile with frequent and relevant content (that is targeted to the right audience), you’ll find that it will build brand trust, increasing your business reputation online.


Brand Awareness

Being active on social media allows you to make people aware of your business/brand.

This is important to have a strong brand image in order for this to work.

If you have a great brand image and you’re active on social media, then those two things go hand in hand and are equally important for a successful social media marketing strategy.

The reason for being active on social media (for brand awareness) is you want potential customers to continuously see your brand image.

This, in turn, allows you to convert potential customers into buying customers (make your business known online).

Traffic Lights

Drive Traffic

One of the main reasons companies use social media marketing is to drive traffic to their website (lead generation page, products, services, blog, etc).

So if you want to drive traffic to your company site, you should make sure social media marketing is one of your tools!

The possibilities are endless with social media.

Magnifying Glass

Boost SEO (Search Engine Optimization)

Another good reason to use social media marketing is how it works together with SEO.

Because you have a dedicated social media profile, that posts content that pertains to your business and overall brand you increase the optimization for search engines.

Which helps people find you business easier than before.

I mean, who wouldn’t want a nice boost for SEO anyway? If you ask me, I think that’s awesome!


Generate Customers & Sales

Social media marketing allows you to drive traffic and build a following/audience.

Because you have a social media following you’re able to convert traffic to you businesses site.

And when someone is viewing your site, then you are able to convert a visitor into a customer, thus making a sale.

This is why a lot of businesses use social media marketing.

And if you’re not already using social media, then don’t worry. Because you can use social media to make sales too!


Build Meaningful Connections

Yes, that’s correct! You can use social media to connect with like-minded people in your niche.

Connecting with certain people in your niche can open beneficial business opportunities, and social makes it so much easier to do so.

You could also say it’s another way to build business connections since social media is online. You can converse & connect with

You can converse & connect with people all over the world, which wouldn’t be as easy without social media.

This is the reason it’s called social media is that you can build meaningful relationships!



So the takeaway from this is that having an active social media profile will allow you to:

  1. Increase Engagement
  2. Grow your Audience
  3. Build Brand Trust
  4. Build Brand Awareness
  5. Drive Traffic
  6. Boost SEO
  7. Generate Sales & Customers
  8. And Build Business Relationships

Twitter also allows you to use paid adverts to gain traffic, followers, sales, etc.


So as you can see, it’s key to have an active social media profile for social media marketing!

I’d love to hear your thoughts on this topic. Please leave a comment down below to share your thoughts about being active on social media!

Thanks for reading. 🙂

11 thoughts on “Why It’s Very Important to Be Active on Social Media

  1. The content herein displayed and share is of extreme value. As a marketing consultant, I strongly recommend that business entities continuously look for ways to evolve and stay up-to-date on ways to conduct the full scope of marketing activities. social media is one of the most interactive components of marketing available to us today, and it is very cost effective. This information is such great benefit to us whom are looking to create and cultivate relationships. I urge everyone reading this information not take it for granted. there is great value in its content. Find It! Apply it! Benefit from it!


    • Yes Gerardo,

      Social media for business is an effective marketing strategy. I’ts essential if you want to stay above the competition in this current market.

      I’m so glad you found value from this post.

      Thank you for your feedback! 🙂



  2. Hi Benjamin,
    I wanted to thank you so much. I am getting traffic from your site today, Success Promotions. What is snip.ly? Is it a link shortener? At any rate, thank you for the exposure. I am truly honored.


    • Hi there Janice! 🙂 And sniply is a url shortener that lets you get traffic back to your site on links that you share. You should check it out.

      And thank you Janice for yoyr comments! 😀


      P. S Sorry for the late replies! Take care.

      Liked by 1 person

  3. Hi Benjamin,

    Social media is extremely important for businesses and not just to have profiles set up but they must be active as well. It’s not good to have profiles go dark then customers may think there is a problem with the business. Most importantly building relationships will be the key in gaining customers. Creating a brand for your business and getting connected with an audience is crucial for success.

    Thanks for sharing,


    • Yes Lillian,

      It really is crucial to have active social media profiles for any business.

      This is certainly something that should be practiced in order to have a successful social media marketing strategy.

      Thank you for commenting Lillian.

      Benjamin 🙂


  4. It’s definitely important to be active on social media, back then people didn’t get a chance to get access to these tools which is really great now to use them


    • This is very true.

      It’s a new age, and social media has changed marketing as we now know it.
      Social media has changed the way brands promote their products and services online. And not only has it changed the business word, but social media has affected our personal lives too.

      Thank you for your comment. 🙂


  5. Hi Benjamin,

    I love Social Media. It is so important to be active on it in order to build relationships. Since I’ve been online I like my virtual friends more than those around me lol. Building relationships is a great way to do business. We cannot go out there and say “hey buy my stuff” but instead be interested in other people. Join groups, etc.

    Once you are on social media, pick the places where your potential customers will be. It is pretty easy to find that out by engaging in conversations of theirs. If we choose two to three places and are on there consistently, our business will grow….we can get a lot of viral action from social media.

    The trick is to really be there honestly for others not for ourselves. Eventually things start growing. We are not there to get married, but to date so to speak.

    The best part of social media for me is that I made good friends with people all over the world.



    • Wow Donna! Thank you soo much for stopping by and giving feedback about this particular topic on my blog! Blogging is ALL about building very meaningful relationships, that should be everyone’s main focus (and providing highly valuable content for people to read and learn from).

      When I first started blogging, I didnt realise how important it is to build relationships and connect with other people in the blogosphere. But when I realised that it couldn’t be done all by myself (which is what I was trying to do) I quickly found how key it is to interact with like-minded individuals in the blogging network. Again, thank all of you guys for your support! I’m amazed how wonderful blogging really is! 😀

      Kindest regards,

      Benjamin 🙂


  6. Pingback: Are You Wasting Your Time Promoting at Social Media Sites?

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