Why Your Website Needs to Be Mobile Friendly

There are over a billion websites throughout the internet. And small, medium, and large businesses are using the internet to market their business online.

You simply cannot deny that internet marketing has taken the world by storm and that it has changed marketing as we know it.

But with all these businesses that are utilizing internet marketing, one thing that is very important to a business having online success is having a mobile friendly website.

Now you might be asking: “What does mobile friendly mean?” Well not to worry, because this article will tell you everything you need to know about your site being mobile friendly, and how key it is for your business.

Plenty of Mobile Users

Graph

 

A number of mobile users online is huge (millions) and there are more mobile users using the internet than desktop users.  As you can see, there is a great market for mobile marketing.

 

And if your site is mobile friendly, you can probably already see how this is a great benefit for your business/brand.

And even though a number of mobile users surfing the web is big now, mobile usage is growing bigger every year, thus increasing the market for mobile marketing.

Big, medium, and small business are already using mobile marketing and have mobile friendly websites to cater to mobile users, so implementing this marketing strategy into your business is crucial.

Mobile-Exceeds-Desktop-Internet-Usage

More mobile users on the internet than desktops – ComScore

User Experience for Mobile Users

Smiley Face

Now if you are a mobile user, then you’ve most likely gone into websites that are not optimized for mobile use. When a website isn’t mobile friendly, the mobile user’s experience on the website is poor because:

  • The website is slow to load on the mobile device (eg. large images).
  • The page is not formatted for mobile use, which makes it hard to navigate.
  • It’s hard to read and browse the web page (eg. text to small to read).

As you can see, this isn’t a pleasant experience. And if the person does not enjoy browsing your website what do you think they will do? Yes, they will leave your website and go elsewhere (which I’m pretty sure you don’t want).

However if your website was mobile friendly, then these issues would not occur and your potential customer would enjoy browsing your website.

Increased SEO

Magnifying Glass

Now this is where Google comes in. Google encourages sites to be mobile friendly (because they offer better user experience for mobile devices) and with this comes a benefit which is: SEO.

When your site is mobile friendly, it will improve your website’s SEO (Search Engine Optimization), in turn allowing you site to rank higher on Google and other search engines. Improved SEO will allow more online users to see your website when they search for keywords that are relevant to your website.

You’ve Got Competition

Business Competion

With a business, you will almost always have competition. So say if your website wasn’t mobile friendly but your competition was, then your competitors will have the upper hand because they are offering a greater user experience for people using a mobile device.

Of course, this isn’t what you would want, so investing in mobile marketing and having a mobile friendly site is what you need when it comes to marketing your business online.

TEStING  If Your Site Is Mobile Friendly

Lab Flask

 

So you know that your website has to be mobile friendly, but how do you know if it is mobile friendly or not?

Not to worry, this is the process to test if your site is mobile friendly.

Google Developers Mobile-Friendly Test – This tool by Google will analyze your website and will tell you if your website is or isn’t mobile friendly.

All that you must do is input the URL of your website then click the blue analyze button, this will then run the tests and will tell you the results of the website that you’ve analyzed (will tell you if your site is mobile friendly or not).

 

mobile-success

A Mobile Friendly Website

mobile-fail

Not a Mobile Friendly Website

Making Your Website Mobile Friendly

Smartphone

Now if you’ve taken the test and found out that your site isn’t mobile friendly, what to do now? It’s time to change that and get your website ready for mobile!

Let’s see what we’ve gone over so far:

  1. How large the amount of mobile usage is.
  2. How being mobile friendly provides a great user experience for mobile users.
  3. How it helps your sites SEO.
  4. How it affects you and your competitors.
  5. And how to find out of your website is mobile friendly.

Now it’s time to find out how you can make your site mobile friendly too! 🙂

You need to have a mobile conversion of your site, and an easy way to get that done is by using a mobile conversion service such as ICAN GoMobile!

gomobile_head_banner

What this will do is convert your current website to a mobile-friendly website, which allows mobile users to browse your website with ease.

With a mobile friendly site, both you and people browsing your website with a mobile device are happy because they get a good user experience, and you get higher conversion rates (people turning into customers) due to your the easy to navigate  site! Being mobile friendly makes a big difference for your businesses website.

CONCLUSION

With a mobile friendly site, you can certainly see how it helps businesses when it comes to marketing online.

Mobile marketing is something all businesses should use for their marketing strategies because it’s key and highly effective.

 

What do you think about mobile marketing and having a mobile friendly website? Is it a marketing strategy you’re already using for your business? Please let me know by leaving a comment about this topic below. I would love to hear your thoughts!

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10 thoughts on “Why Your Website Needs to Be Mobile Friendly

  1. Hi Benjamin! Great article. Rechecked my website and still mobile friendly 🙂 For business websites that are several years old and haven’t been updated or are not tied to a mobile-friendly backbone, they can be losing customers who just click away as you indicated. Definitely recommend people check out their site – the check is very quick and you’ll know if your site is mobile friendly. Here’s a similar article I did a while back that covers a few other aspects if you’re on the fence. http://www.mikemcritchie.com/is-your-small-business-website-slamming-the-door-on-your-customers/
    You need to know though (unless your website isn’t critical to your business…but in that case you’re probably living in a cave somewhere).

    Like

    • Thanks for the comment Mike.

      Glad you liked the article. A business without a mobile friendly website is losing customers, it’s a fact!
      And thanks for sharing your article I can’t wait to read it. 🙂

      Like

  2. Thoroughly enjoyed this article. Being mobile-friendly is so important for SEO and your readers – as you so ably pointed out.

    Thanks for the great info!
    Sue

    Like

  3. Hi Benjamin,

    You did a wonderful job here (and I love the look of your website — well done)!

    I’m going to tweet your post to my followers as soon as I hit POST on this comment. 🙂

    Hope you’re having a great week, Benjamin!

    – @kevinjduncan

    Like

    • Thank you soo much for commenting Kevin! And thank you for sharing my post on twitter. I’m more than happy that you like my blog.

      All the best,

      Benjamin 😀

      Like

  4. The World Is Going Mobile –
    Millions of websites have still not
    Addressed the ‘trend’ in the marketplace
    Which is – (according to Cisco corporation) –
    We are already at over 50% of local searches are being initiated from a Mobile device..!

    Like

    • You’re right! Mobile Marketing is changing the world and how you should market your business. Mobile marketing is a strategy that business need to implement into their marketing strategies, and mobile conversion is a part of that.

      Thanks for the comment! 🙂

      Like

  5. Hi Benjamin,

    Oh yes, we need to be mobile friendly! All us bloggers. During my world travels I see folks glued to mobile. Right or wrong, it happens everywhere now. Here in Nicaragua it seems all folks and their brothers – and sisters – head to the town square at night to go mobile. Eerie almost, the silence and growing screens all over in the dark, but it’s the way of the future. Fab points my friend.

    Ryan

    Like

    • Thanks Ryan. It’s mind blowing how much people are using their smartphones to browse the web nowadays. I mean, almost anyone I know has a smartphone and guess what? They are surfing the web with it everywhere they go. The thing I love about smartphones is you go to a lot of places and get internet access (wifi). Smartphones are so convenient and that’s why mobile marketing is taking over.

      Thanks so much for the comment Ryan. 🙂

      Benjamin

      Like

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